Mr. Robot's Sam Esmail on How Not to Get Hacked, and Which Old Logos He Loves

BY ALFRED MASKERONI

In the wake of large-scale cyber attacks on corporations like Sony and Internet hives like Ashley Madison, there's no shortage of brand scandals caused by hackers.

"The hacker community is a real threat—it's not something you ignore," Mr. Robot creator Sam Esmail told us as we chatted just outside the Coney Island arcade turned hacker bunker where the rebel group "fsociety" takes shelter in his breakout show.

We asked Esmail why he thinks brands are targeted and how they can prevent attacks—as well as where he drew the inspiration for the Sega-esque branding on his show's logo treatment.